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I’ll freely admit it – I am vulnerable to franchising. Get me hooked on one thing, and I’ll seriously consider all the resulting variations and spin offs that get churned out. The cynical side of me knows it’s only a cash-in. All this trans-media marketing – games to books, books to series, series to comics, comics to movies, movies to games ad infinitum – is about one thing: how many dollars in how many markets the Powers That Be can … (read more)